Branding is important in creating a memorable impression on consumers, expectation of your product and distinguishing yourself from your competitors..
Having a strong brand drives sustained market share, organic growth and repeated purchase.
But are consumers aware of my brand?
Do they prefer my brand over my competitors?
What do they think of my brand?
Would they recommend my brand to others?”
A brand health tracker can answer these questions by surveying your consumers over a period.
Insights from brand health tracker can help businesses strengthen their brand by identifying their strengths and weaknesses relative to their competitors and measure their marketing campaign’s impact on their brand.
Measure and compare the scores for the 5 key steps of consumer purchase journey for your brand and your competitor’s brands.Show more
Calculate the Composite Brand Scores based on the consumer purchase journey scores of all the brands to compare their overall Brand Strength.
Find out what consumers think of your brand and your competitor’s brand.
Determine the brand image attributes that consumers for each brand care most about. These are the key attributes that brands should focus on to strengthen and grow their brand.