What is Product Test?
New product launches are very expensive.
Before a product launch, it is highly advisable that a product test is conducted to minimize launch failure by ensuring that the product is receptive by the consumers.
The questions that you need to ask before launching a product are…
What do consumers think of product?
Is it what they are looking for?
How does it compare with existing products?
Would consumers buy my product?
What are the optimal price that I should charge?
Product test can answer these questions using facts and data instead of assumptions and instincts.
With these insights, product owners can minimize their risk of product launch failure by ensuring a market fit for their product.
Insights gained from Product Test
01
Market measurement
Understand the market landscape by measuring the market brand share and popularity of your product category.
02
Product usage and attitude
Understand how your consumers consume your product and determine the optimum pricing for your product.
03
Consumer product use test
Let consumers test your product and give you feed back to compare them against your competitor. Find out the important attributes that consumers prioritize and purchase intention.
04
Product improvement
Determine the improvement required for your product to maximize market fit.
PRODUCT TEST METHODOLOGY
Vodus uses Home Use Test (HUT) methodology to conduct product test.
In HUT, participants are recruited from our Vodus Media Network with a combined sampling reach of 17 million Malaysians.
Product samples are then mailed to participant’s home for use testing.
After testing, they will complete an online survey to input their feedback.
01
Recruit participants
Online
Vodus Panel (17m Malaysians)
02
Online Quantitative Survey
Online
Participants choose preferred product variant
03
Mail samples to participants
Offline
Sample of 100
Variant A participants
Sample of 100
Variant B participants
04
Home use test
Online
Complete online survey after testing